Q&A with Mohamed El Missaoui, CEO, Bupa CareConnect

Bupa CareConnect, the healthcare delivery arm of Bupa Arabia for Cooperative Insurance, this week participated in Saudi Arabia’s leading healthcare trade show, the Global Health Exhibition, held in Saudi Arabia.

The company focuses on delivering comprehensive medical services, including 24/7 Digital Clinics, Home Healthcare, Bupa Clinics at client premises, and the flagship physical clinic in Riyadh scheduled to open in 2025.

In the following exclusive Q&A, Mohamed El Missaoui, Chief Executive Officer of Bupa CareConnect, shares his insights on the company’s participation this year.

What are the key reasons behind Bupa CareConnect’s participation in the Global Health Exhibition 2025?

Bupa CareConnect participated as a Platinum Sponsor to reaffirm its commitment to supporting Saudi Arabia’s national health transformation and contributing to shaping the future of healthcare.

Through our presence this year, we aimed to showcase our journey in building a fully connected healthcare ecosystem that brings together all medical services within one digital framework centered on the patient.

The event also provided an opportunity to engage directly with national and international leaders, experts, and decision-makers, sharing our experience in digital transformation and medical innovation, all in alignment with Vision 2030’s goal of achieving a more efficient, sustainable, and human-centered healthcare system.

How does this participation align with Saudi Vision 2030 and the Health Sector Transformation Program?

Bupa CareConnect works in full harmony with the Health Transformation Program under Vision 2030, which focuses on improving the quality, accessibility, and sustainability of healthcare services. The company applies these goals through a digitally unified model that connects healthcare services under one umbrella, increasing operational efficiency and supporting better health outcomes.

With continuous investments in telemedicine, digital clinics, home healthcare, and AI-based predictive care, Bupa CareConnect contributes to building a preventive, proactive, and data-driven healthcare ecosystem that empowers individuals and enhances overall quality of life.

What were the key innovations and solutions showcased at Bupa CareConnect’s booth this year?

This year, Bupa CareConnect’s booth provided an interactive experience that reflected the integration of advanced technology and human-centered healthcare.

Visitors explored innovations such as the Digital Clinic, which enables 24/7 consultations with instant prescription and medication delivery; Bupa @Home, offering home-based medical services across 10 cities double the volume of its nearest competitor; Bupa Clinics at client premises, delivering complete healthcare solutions within workplace premises; new physical centers in Riyadh and Jeddah equipped with MRI, laboratories, physiotherapy, and pharmacy services.

Together, these innovations demonstrate how CareConnect unites digital, home, and physical healthcare into one connected experience.

Which panel discussions involved the participation of Bupa CareConnect’s leaders?

Panel talks featured Dr. Abdullah Khafagy, Executive Director – Medical, joining the Digital Health Forum session on Healthcare Financing and Digital Insurance to discuss data-driven healthcare models and the role of artificial intelligence in predictive risk assessment.

Ms. Dalal Alhamed, Senior Manager of Value-Based Care, spoke on the future of decentralised healthcare and outcome-based payment models, highlighting the importance of empowering patients to access care anytime and anywhere.

Through these sessions, Bupa CareConnect aimed to advance national discussions on digital innovation, value-based care, and patient empowerment.

Bupa CareConnect signed more than 11 strategic partnerships with major national entities. How will these partnerships strengthen integrated healthcare delivery and drive digital transformation across the Saudi healthcare ecosystem?

Bupa CareConnect entered into new collaboration agreements with a number of leading national institutions, following the signing of several key partnerships with the Public Investment Fund (PIF), SABIC, the National Housing Company (NHC), the Savola Group, Alinma Bank, and the King Abdullah Financial District (KAFD).

This comes after Bupa CareConnect successfully launched 15 Bupa Clinics at client premises as part of its expansion strategy to extend its medical services across work environments.

These partnerships aim to establish Bupa CareConnect Clinics within company premises, providing comprehensive medical services that include general medicine, physiotherapy, occupational health, and emergency response, along with wellness and mental health programs focused on enhancing employee health and wellbeing.

Through this, Bupa CareConnect aims to bring healthcare closer to people by making it available directly in their workplaces.

The company also seeks to promote a culture of corporate care that places employee health and well-being at the heart of organisational priorities, in alignment with the Quality of Life Program, one of the key pillars of Saudi Vision 2030.

How do these partnerships support Bupa CareConnect’s digital-transformation strategy and service development?

This step represents an extension of Bupa CareConnect’s strategy to bring its healthcare services closer to people both in their workplaces and homes, helping companies build healthier and more productive work environments.

Through its unified network of on-site and digital clinics, healthcare becomes an integral part of the workplace, enhancing health awareness, improving productivity, and reducing absenteeism.

These partnerships also enable Bupa CareConnect to expand its digital ecosystem through a unified infrastructure that integrates all aspects of care within one connected system.

This approach enhances operational efficiency, elevates service quality, and reflects the company’s strong commitment to supporting Saudi Arabia’s Vision 2030 and its goals for digital transformation in the healthcare sector.

What are the expected outcomes of the signed agreements?

The agreements are designed to establish long-term partnerships that expand the Bupa Clinics at client premises network and strengthen preventive healthcare practices within corporate environments.

These collaborations will enable thousands of employees and their families to access continuous, high-quality healthcare services at their workplaces.

Through this, Bupa CareConnect aims to reinforce its position as a trusted partner in promoting workplace health and preventive care, in line with the objectives of Vision 2030 and the Quality of Life Program.