Diary: HLTH Europe – A quick stop in one of my favourite cities
Amsterdam is one of my favourite cities – perfectly balanced, with just the right mix of edge and charm. I first visited in 1998, during my more wide-eyed years, so I’m especially delighted to be returning this year for HLTH to connect with the cream of Europe’s digital health startup community.
There’s also much the Asian healthtech community can learn from Europe – and vice versa. Perhaps it’s a little controversial to say, but the Netherlands and Asia share a long and complex history of trade. I used to visit remnants of Dutch heritage in cities like Melaka and Jakarta.
Unfortunately, I’ll only be there on Wednesday evening and all of Thursday, owing to my last-minute planning – so if you’re around at RAI Convention Center, I’d love to say hi.
Matt Brady is an award-winning storyteller and strategic communications advisor.
A native Englishman with global experience spanning China, Hong Kong, Iraq, Malaysia, Saudi Arabia, and the UAE, he founded HealthTechAsia and co-founded the non-profit Pul Alliance for Digital Health and Equity.
He has led social media and communications initiatives for world leaders, corporations, and NGOs, and spearheaded editorial strategy for a portfolio of leading healthcare events and year-round publications — transforming coverage from print to digital — including Arab Health, Asia Health, Africa Health, FIME, and others. Earlier in his career, he held editorial roles at Microsoft and Johnson & Johnson.
He received the 2021 Medical Travel Media Award from the Malaysia Healthcare Travel Council and a Guardian Student Media Award in 2000.