WHX Tech to host digital health dialogues in Dubai

WHX Tech, Informa Markets’ three-day next-generation healthcare event, opens on 8 September at the Dubai World Trade Centre. With over 300 leading brands and more than 5,000 attendees expected, WHX Tech will serve as the global meeting point for the digital health ecosystem.

Powered by strategic partner HIMSS and hosted in Dubai, the event features an immersive format that includes live demonstrations, hospital simulations, curated start-up showcases, investor matchmaking, and a US$50,000 prize for the region’s largest health start-up competition.

Built around a curated agenda shaped by an elite Advisory Board of global digital health leaders, WHX Tech is designed to ignite actionable conversations, tackle systemic challenges, and drive real-world change.

The programme will feature over 200 speakers across three transformative stages—World X, Xcelerate, and Future X—all united by a common goal: turning big ideas into breakthrough impact.

World X sits at the heart of the event, focusing on global adoption case studies, regulatory foresight, and showcasing future-ready solutions. Leading the dialogue are members of the WHX Tech Advisory Board, including Dr. Sam Shah, Director of the Office of Healthcare Data Management at Saudi Arabia’s NEOM, Reenita Das, Partner and Senior Vice President at Frost & Sullivan, Dr. Myriam Fernandez, Head of Health Innovation at Amazon Web Services, Dr.​ James Mault, CEO at BioIntelliSense, Dr. Tamara Sunbul, Digital Health Transformation & Innovation Strategic Advisor and Dr. David Rhew, Global Chief Medical Officer & VP of Healthcare at Microsoft.

“The most powerful force in healthcare today is Generative AI. It is changing how people manage and relate to their health. What’s needed now is global dialogue on standards, data governance, and sustainable implementation, and WHX Tech provides the ideal platform for that,” said Dr. Shah.

“WHX Tech spans borders and sectors, enabling collaboration across systems. At World X, we’ll explore how global policies from Dubai’s public health legislation to NEOM’s digital-first model are setting the stage for proactive, preventive care powered by accessible data and trusted governance.”

Reenita Das will also take to the World X stage to explore the sweeping shift toward data-led wellness. “Data is the new deity in healthcare. It will enable the leap from reactive ‘sickcare’ to a truly predictive, personalised model of continuous wellbeing,” said Das, whose research at Frost & Sullivan and advocacy for FemTech have made her one of the most influential figures in global healthcare transformation.

Yet Das cautions against the assumption that technology alone can solve the system’s challenges. “Technology only works when it fits into the everyday workflows of real people. Our studies show that nearly half of healthcare workers struggle to understand the tools meant to empower them. At WHX Tech, we’re championing inclusive design, digital literacy, and public-private collaboration to build trust and scale adoption.

“World X is not just about showcasing ideas, it’s about turning them into action, informed by lived experience and driven by those on the frontlines of care.”